Job Title: Director of Portfolio Strategy & Competitive Intelligence
Department: Business & Strategy
Location: Miami/Remote
Overview of Role:
The Director of Portfolio Strategy & Competitive Intelligence position reports to the Executive Director, Head of Market Planning and Strategy to support strategic planning activities by providing actionable recommendations based on assessments of markets and competitors, both existing and potential.
Role and Responsibilities:
- Provide comprehensive market and competitive intelligence insights, strategies, scenarios and impact based on in-depth research through presentations and reports to the Executive Director of Market Planning and Strategy and various internal management teams to allow effective strategic and tactical decision-making and implementation
- Supply the market and competitive intelligence component of strategic planning, and proactively makes recommendations to Executive Director of Market Planning and Strategy concerning key intelligence items that require further consideration. Responsible for understanding real-time changes to the competitive and market landscape and communicating the impacts of these changes to the organization
- Work with internal business stakeholders to enhance their use of strategic analysis, market insights, and competitor intelligence—ensuring a strong working knowledge of which factors, data points, and other inputs meaningfully impact commercial results in solid tumor oncology markets. Collaborates internally to ensure intelligence is shared with appropriate groups and individuals
- Lead development of product revenue forecasting modelling
- Develop market research plan to inform business strategy, including qualitative, quantitative research and competitive intelligence projects to drive high quality insights and recommendations to inform strategy
- Communicate and align key internal stakeholders around market research objectives and outputs
- Select appropriate research methodology to address business objectives
- Lead market research projects, including vendor selection, design, execution and interpretation of market research results to deliver insights
- Manage vendor partnerships including negotiating costs, on-boarding, ensuring accountability, and timely project execution
- Participate in strategic planning including situation analysis, market access plans, brand plans, market assessments and present strategic plan to internal teams
- Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports and presentations
- Maintain up-to-date knowledge of data sources, evaluating their credibility and potential utility, and leverages them across the company where appropriate
- Maintain an in-depth knowledge of designated markets and trends through synthesis of reports, market research, data manipulation and financial modeling and analysis. Create and maintain a Knowledge Repository to maintain all insights and data information for internal stakeholders to access
- Compile and analyze market, epidemiology and statistical data using modern and traditional methods. Drive survey design and analysis for adhoc projects and implement new surveys or changes
- Monitor customer trends and share the implications throughout the company
- Provide analytical support to R&D, Commercial, Market Access, Corporate Strategy and BD on an adhoc basis to solve problems and inform strategy
- Develop and maintain relationships with key internal stakeholders to identify emerging needs and business challenges
- Collaborate with Commercial, Operations, Corporate Strategy, IT, and Legal to ensure that the needs of the business is addressed
- All other duties as assigned
Experience, Education and Specialized Knowledge and Skills:
- Advanced Degree (Ph.D., MBA, or applicable master’s degree) with at least 10+ years of pharmaceutical / biotech industry experience
- Director (minimum of 10+ years) experience working with both qualitative and quantitative research in oncology/pharma market with emphasis on Non-small Cell Lung cancer and other Solid Tumors
- Candidate should have extensive knowledge in the Solid Tumor Oncology field, Market Planning, Competitive intelligence, forecasting, and Lung cancer, with the ability to identify and collect appropriate customer, competitor, market, economic, financial and/or operational data, perform financial and qualitative data analysis of markets and competitors, and interpret large amounts of data and translate that data into executable and effective market and intelligence reports
- Experienced with developing and executing primary and secondary market research
- Experience in Global market research is preferred
- Proven experience leading and managing end-to-end research: designing research plans, synthesizing findings/insights, presenting, etc.
- Experience with advanced spreadsheets, patient-based forecast modeling including dynamic patient models
- Should be experienced in facilitating competitive workshops, well-versed in TPP development with program and study teams. Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports and presentations
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research and SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Remain fully informed on market trends, other parties research and implement best practices
- Good communication and presentation skills
- Advanced skill level with Powerpoint, Excel and similar data tools
- Skilled at collecting & aggregating large amounts of market, sales, customer, and competitor data in Excel and other reporting tools
- Ability to travel
This full-time position may require relocation to the Miami office. Employee must be able to travel to the Miami, FL and Menlo Park, CA offices on an ongoing basis
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